Designing Powerful Presentations
The reason PowerPoints have such a bad rep is that people tend to write out their points in complete detail rather than choosing a few select words that will reinforce what you say and remind the prospect what you said later. It's much better is to develop an image to convey the message. Here is one we developed to show the educational background of our team members. Isn't this much better than a bulleted list? When you turn words into an infographic, you increase understanding and recall of your content.
Feature images and links
Photographs are very effective, especially when you show images of your products, people using them and, best of all, customers experiencing the benefits. For Affinity Express, we have a quite a few photos of employees at work on their computers creating digital and print designs. In one glance, you understand what we do. We also show our production facilities. Many decision makers can't envision our operations in India or the Philippines and it takes just a moment to address any doubts they may have by showing the large, well-appointed and modern sites we occupy.
Screenshots can be helpful as well. We often use images from our order management systems to illustrate the ease of use. You can also embed links to white papers, industry sites, research or any other supporting materials to make your case. We link to our online sample gallery to show the quality of our work without bogging down PowerPoint files with tons of images.
Equipment is inexpensive today and there are a broad variety of services that can help you edit to create a professional video that tell stories: showing off your products and featuring your clients raving about how delighted they are. We are in the process of creating videos to show how quickly and easily client salespeople can place orders with us for products like mobile websites and print ads from anywhere—even on an iPad while they are sitting in a client's office if they choose.