Design Projects: Information You Should Provide Your Designer

"Design is about getting the right idea, and getting the idea right," according to Marty Neumeier. So how do you get the most from your projects and achieve critical marketing goals? Do you have a clear vision or do you want your designer to develop the ideas for you?

Clear information and direction are vital to a design project's success. Defining your objectives, target audience and your optimum results will enable a designer to meet your needs and overcome challenges effectively.