Design Killer Website Landing Pages
Last week, FEI marketing guru Marka gave marketing greenhorn Lucy some tips on writing better landing pages for FEI’s marketing campaigns. This week, the landing page discussion continues as the focus shifts to design. Remember, fire = print.
One afternoon, Marka and Lucy met in Marka’s office to gobble down a takeout gyro lunch. Eager to move forward with FEI’s postcard/landing page campaign, they’d decided to work through lunch and review what Lucy had written.