Customer Onboarding: The Five Key Pitfalls on the Way to a Lasting Relationship
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Jeffrey Nicholson
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Onboarding is arguably the most important period in the entire customer lifecycle. It is the time when the foundation for a long-term, mutually beneficial relationship is set – or not. How it’s managed often determines whether customers decide to stay or go – and how strong the relationship will become.
Creating an outstanding onboarding experience is [...]
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