Compelling Proof Points that Set the Stage for Successful Case Studies

Last week Fire Enterprises (FEI) Marketing Tribe Leader Marka taught rookie customer-service rep Aetius the value of customer testimonials. This week, Marka shows Aetius how to create an excellent “baseline study” in advance of a case study. Remember, fire=print.

One morning Aetius found Marka in her office, looking over a speech she was writing for her upcoming presentation to the OCMA (Olympian Chariot Manufacturers’ Association).