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T.J. Tedesco
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Last week Fire Enterprises (FEI) Marketing Tribe Leader Marka taught rookie customer-service rep Aetius the value of customer testimonials. This week, Marka shows Aetius how to create an excellent “baseline study” in advance of a case study. Remember, fire=print.
One morning Aetius found Marka in her office, looking over a speech she was writing for her upcoming presentation to the OCMA (Olympian Chariot Manufacturers’ Association).
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Very much alive and now officially an industry curmudgeon, strategic growth expert T. J. Tedesco can be reached at tj@tjtedesco.com or 301-404-2244.
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