Closing the Perception Versus Reality Gap
As more companies work to make their Corporate Strategy practices impactful and visible, senior leaders and their staffs are becoming increasingly more aware of the causal-effect relationships that exist based on their understanding of their target market segments. The line between an organization’s sales and marketing and its dedication to build high performance is becoming more difficult to separate. So much so, we now recommend the Performance Program of any organization should be thought of as one strategy for ALL departments.
During the past several years MarketCues has employed its SmartPlan360˚ Program that performs organizational and strategic assessments. The primary focus of these engagements is to identify the “Gap” or delta between an organization’s perceptions versus the realities of what their target market thinks. The results inspire nonprofits, educational institutions and businesses alike to strengthen their strategic positioning in order to begin driving their business growth.
Gone are the days where marketing is done by one group, sales is done by another, and customer service is provided by a third. For that reason, MarketCues has dedicated itself to explore innovative ways to quickly bring fresh new insights to an organization that adds immediate value. Understanding the “Gap” between what is and is not understood by the organization as a whole is often the key that unlocks explosive growth.
Strategic marketing or strategic planning may go by many names, but one thing is for sure, an organization’s future prospects and ultimate success is driven by possessing a truly reliable view of what it can consistently deliver to its key customers while offering a compelling strategic advantage. This builds both sustainability and drives growth.
Understanding this key is equally important for an organization just starting up or one that has been in business for 100 years or more. This type of strategic planning looks at both where the organization is today and where it wants to go tomorrow, and then builds a long-term strategy based upon its true competitive market strengths.
Tom Wants To Hear Your Branding Issues:
Tom Marin, Managing Partner of MarketCues, wants to hear from you! Follow MarketCues on Twitter for branding and social media tips, as well as the latest trends. Tom also welcomes e-mails, new LinkedIn connections, calls to (407) 330-7708 or visit www.marketcues.com. How can he help solve your branding issues?
Tom Marin is the Founder and President of MarketCues, Inc., a national consulting firm. He has worked for some of the world’s largest corporations and middle-market firms. Tom’s focus is to help CEOs drive their strategy shifts and strategic growth programs. Follow MarketCues on Twitter. Tom also welcomes emails new LinkedIn connections or calls to (919) 908-6145.