Choosing the ELITE Logo Design
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kellyglass
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With the announcement of our new Affinity Express ELITE initiative to better communicate and reinforce our company's core values, we launched an internal design contest in July to develop the ELITE logo.
All Affinity Express employees were eligible to participate. Designs had to include "Affinity Express" and "ELITE" (in all caps because it is an acronym). We asked them to take into account the company branding standards and colors, but work to develop an attractive logo that demonstrates our creativity and design capabilities. Individuals could submit designs or teams could work together. And multiple entries were permissible.
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