Celebration and Fun - Boots and Bling21

Grab your boots & shine your spurs, the invitation starts out. It’s another celebration at Allegra Louisville-East. Denise Spalding, Jennifer Eberle and their staff are celebrating their 21st birthday of being in business for themselves. These ladies find more ways to celebrate and have fun than almost anyone that I know. I had the pleasure of attending their “Sweet 16” celebration five years ago, and it was a real hoot. It was a nice mix of customers, suppliers and a who’s who of the local business community. “Boots and Bling 21” is the next in their continuing anniversary celebrations.

A great marketing event and PR event it is, but why should you care?

They also run one of the most successful centers in our Alliance Franchise Brands network. They have more than doubled their business while most printing companies have struggled through the recession of recent years. They did this by reinventing their company and having fun at the same time.

They transitioned their business into a professional marketing solutions provider, as well as a state-of-the-art digital printer. Their celebrations are not only a way to have fun but also provide a unique marketing/PR opportunity—and a way to give back to the community. They have teamed up with Clip for Kids, benefiting Kosair Children’s Hospital in Louisville. The really cool personalized invitation to “Carl” and my wife, Judy, invites us to bring 21 quarters, 21 dollars or whatever amount we wish to donate to the event. Or we can go to www.bootsandbling21.com/clipforkids to donate even if we can’t attend. I’m sure they would welcome anyone reading this to open the link and help support this great cause.

What a great way to promote your business sensibly...and to do well by doing good! Spalding and Eberle plus the entire team at Allegra Louisville-East take business sense and sensibility to a whole new level, and they have a blast in the process.