Can You Find the Seven Show Stoppers on This Mailer?
By Heidi Tolliver-Walker
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One of the webinars that sticks with me, even a year or more later, is one on direct mail success stories from direct mail guru Gary Hennerberg. In it, he talked about show stoppers, or creative elements on the mailer that get people to stop and look. Even if it’s just for a fraction of… Read More »