The Calitho Flag Promotion (Video)
We have to salute the team at Studio Hinrichs who designed this Calitho promotion to create an impact with size, color and presentation. Standing out at a stately 35x23, the commemorative rendition of the U.S. flag makes a bold, graphic statement.
Using the Fourth of July and the official induction of California into the Union as inspiration, the piece serves as a great print demonstration for the printer with its four-color plus four spot color palette. I loved the metallic gold that adds visual interest on the uncoated stock.
All those accordion folds create dimensionality and the illusion of unfurling the paper as you would a fabric flag. The long, narrow finished size poses a challenge for presenting the poster, but the designers handle this beautifully from bellyband to diecut envelope.
Even the graphics for the finished panel sizes have been well planned: red and white stripes with solid white mailing panel on the front of the envelope and a blue field with gold stars for the back of the envelope. Open the envelope, and you see that solid gold field with white stars at each end and a crisp white bellyband with copy introducing the premise of the promo.
Sabine Lenz is the founder of PaperSpecs.com, the first online paper database and community specifically designed for paper specifiers.
Growing up in Germany, Sabine started her design career in Frankfurt, before moving to Australia and then the United States. She has worked on design projects ranging from corporate identities to major road shows and product launches. From start-ups to Fortune 500 companies, her list of clients included Oracle, Sun Microsystems, Deutsche Bank, IBM and KPMG.
Seeing designers struggle worldwide to stay current with new papers and paper trends inspired Sabine to create PaperSpecs, an independent and comprehensive Web-based paper database and weekly e-newsletter. She is also a speaker on paper issues and the paper industry. Some refer to her lovingly as the "paper queen" who combines her passion for this wonderful substrate called paper with a hands-on approach to sharing her knowledge.