Calculating the Lifetime Value of a Customer
Last week, Marka and the FEI tribe discussed how tracking the results of their marketing activities could help them make more intelligent decisions in the future. This week, the tribe reconvenes to discuss how determining the lifetime value of a customer can help their business arrive at its ROI. Remember, fire = print.
- Categories:
- Business Management - Marketing/Sales
Very much alive and now officially an industry curmudgeon, strategic growth expert T. J. Tedesco can be reached at tj@tjtedesco.com or 301-404-2244.
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