Build Your Blog to Attract New Business

We all love getting traffic to our blogs, but we sometimes miss the larger picture. We forget to focus on how many of our readers are actually potential buyers that will contribute to our bottom lines. On the Affinity Express blog, we discuss a large array of subjects under the heading of marketing and design. Sometimes, there are posts that generate huge amounts of traffic but are not directly linked to services offered by us. This leads to a high volumes from people who are not necessarily looking for our services. This traffic is not irrelevant, as it comes from the small- to medium-sized business community that we serve but we still want to know which topics and content appeal to those who mean business. Here are some tips on how to blog for business by developing content to attract buyer traffic and the metrics that help us understand whether visits are casual or have a business purpose.