Build Your Blog to Attract New Business
We all love getting traffic to our blogs, but we sometimes miss the larger picture. We forget to focus on how many of our readers are actually potential buyers that will contribute to our bottom lines. On the Affinity Express blog, we discuss a large array of subjects under the heading of marketing and design. Sometimes, there are posts that generate huge amounts of traffic but are not directly linked to services offered by us. This leads to a high volumes from people who are not necessarily looking for our services. This traffic is not irrelevant, as it comes from the small- to medium-sized business community that we serve but we still want to know which topics and content appeal to those who mean business. Here are some tips on how to blog for business by developing content to attract buyer traffic and the metrics that help us understand whether visits are casual or have a business purpose.
- Go beyond targeting keywords: To build volume in their business blog, many marketers incorporate relevant keywords for their products and services to get better ranking on various search engines. One way to do this is to try the Google Keyword Tool to know what words, phrases and search terms people are using to find information related to your business. Keywords also help get the blog posts featured in social media discussions and online directories so you can get backlinks and referral traffic.
Some corporate blogs never get popular among their target audience, as their entire focus is on hyping their products and services. But readers can recognize self-serving hype a mile away and will only read blogs if they shows some independent views versus PR and promotional content. Blogs developed for SEO purposes alone might get volume but not potential customers.