Build a Compelling Elevator Pitch for Your Business

Whether you are selling your products or services, looking for investors or simply updating your Aunt Sally on what you do at a holiday party, you need an elevator pitch. It is not a tagline or description of your industry. As Chris O’Leary states, “an effective elevator pitch is designed to give the audience just enough information that they will have a sense of what you are talking about and want to know more.”