Bringing To Light The Needs Of Media Planners & Buyers…The Mr. Magazine™ Interview With Kantar Media’s Steve Davis & Jim Elliott Of The James G. Elliott Co., Inc.…

Agency Media Planners and Buyers are spread very thinly, with multiple assignments and significant financial responsibilities placed upon them every day. Steve Davis, President of SRDS and Kantar Media Health Research, and Jim Elliott, President of the James. G. Elliott Co., got together recently to do a study on the needs of media planners and […]