Branding Is in the Details
3) Your company has taken the time to organize its information into easy to access formats and locations that take just a few clicks to retrieve, or one telephone prompt gets you to the right person. If your company takes the time to do this well, your customers will reward you in spades because you really will stand out.
When was the last time you tried to find someone in a large corporation who could help you with a specific issue? It’s enough to make you never call them again and instead search for alternatives.
Which really is the point of this post. Why not find out what your customers want, from their perspective, and then take the time to deliver it in the form your brand promises? Remember, the definition of a brand is a promise kept.
If you make your promises the very things that your customers are searching for, guess what happens! You create strong customer relationships that eliminate the need to rely upon this month’s “special promotion” to drive revenues. And because the value that is being provided by your company and communicated by your employees is so exceptional, your customers will begin to rely upon you for all of their related needs.
Now that’s what I call the beginning of a terrific relationship. It all starts with a simple, but powerful, brand strategy.
Tom Wants to Hear Your Branding Issues:
If you are a printing company, or product/services company serving the industry, and would like to be considered for a feature in this blog, please contact Tom Marin for an interview.
Follow MarketCues on Twitter for branding and social media tips, as well as the latest trends. Tom also welcomes emails, new LinkedIn connections, calls to 407.330.7708 or visit www.marketcues.com. How can he help solve your branding issues?
Tom Marin is the Founder and President of MarketCues, Inc., a national consulting firm. He has worked for some of the world’s largest corporations and middle-market firms. Tom’s focus is to help CEOs drive their strategy shifts and strategic growth programs. Follow MarketCues on Twitter. Tom also welcomes emails new LinkedIn connections or calls to (919) 908-6145.