Branding Is in the Details
I often say that branding is a simple, complex game and that you need to get both aspects right to be a success. A simple definition of a brand is a promise kept.
• Be consistent and you will establish a brand people respect, esteem, talk about and even give referrals to their friends and business associates.
Tom Marin is the Founder and President of MarketCues, Inc., a national consulting firm. He has worked for some of the world’s largest corporations and middle-market firms. Tom’s focus is to help CEOs drive their strategy shifts and strategic growth programs. Follow MarketCues on Twitter. Tom also welcomes emails new LinkedIn connections or calls to (919) 908-6145.