Book ’em Danno!

Yes. Why can’t marketing and advertising look to the same solutions that are being offered by TCD and at BEA and add to the customer’s visual, mental and buying experience? Yea, why not!

The fields of marketing, communications and advertising, in combination, need to start to think of the consumer/customer not as a large, defined demographic group, but as individuals, an individuals that may need to be less stressed and enjoy a life less complex—and ultimately an enjoyable (as much as it can be) buying experience.

Check out the article in the Tuesday, May 31 issue of the New York Times with the headline “Retailers Offer Apps with a Catalog Feel.” This is just the type of assistance consumers/customer need. Please read the article and when you’re finished, if you can provide me with a valid reason not to say, “WOW! That is cool and addresses a real need.” I will buy you cup of coffee. Conditions apply, as they say, so you need to be in New York City to get the free coffee.

I think that Media Convergence is more than just media types being linked—why not firms, industries and verticals? Think about the space program would be without the convergence of multiple technologies, industries and manufacturers. You might have said, “What space program?”

We can’t move to the future in thought without a plan to move into the future with some valid integration of the very basic technologies of need. Looking to the real world, if tomorrow you were the only person left, what technologies would you turn to, if they survived? Would you start to look to the formula of 1+1+1 thinking it totals 3? But in the Media Convergence future, it does not add up to 3, but equals 5.

Would you not look to use technology in an additive state, using whatever combinations that can be used to make your life in the new world better then in the old world? That is what Media Convergence offers, if done correctly.