Big Data Hurdles to Overcome in Direct Mail: Momentum

As direct marketers, you have experience handling customer data, perhaps even from multiple channels. Now expand that data tenfold, and you’ve got Big Data. Every day the world creates 2.5 quintillion bytes of new data according to IBM. To put this into perspective, the North Star is 2.5 quadrillion miles from earth, and a quadrillion is 1000 times less than a quintillion. So how do you get started putting all this information to work for your organization when the amount of data available is so overwhelming? You must take baby steps, gradually build momentum, and then keep moving forward.
Here are three suggestions to get you started: