Auction Marks End of Major Printer, Offers Bargains
If that wasn’t your cup of tea, how about a six-unit Didde press with inline imaging stations and finishing plows? That could have been yours for only $1,750.
Harry Quadracci started his company in his garage, but I don’t think you could squeeze a Sunday press into one unless your name is Jay Leno or Jerry Seinfeld.
My real point is that the cost of equipment used to be a real and substantial barrier to entry in the printing business. Today, you can start a new company out of a garage and not need to restrict yourself to a duplicator; why not make it a Sunday web press? Heck, lots of folks in our business could afford that nut by taking out a second mortgage.
As the industry continues to see a decline in demand, we need to keep searching for the real value we can deliver. In short, the only true value we’re left with are the knowledge, ideas and solutions that grow our customers’ businesses. You can’t line-item “lift,” “new control” or “ROMI” on the RFQ. Nor can you properly communicate new ways to leverage RFM (recency, frequency and monetary) data from variable imaging into a Web interface.
There will always be companies in our industry that shine like Berlin Industries once did. But they’ll look very different in the future. And the lesson for all of us is that to avoid Berlin’s fate, we need to ensure that we are delivering the kind of clear and unassailable value that makes our customers value us and rely on us. If we don’t, our own assets will end up in somebody else’s garage.
A third-generation printer, Dustin LeFebvre delivers his vision for Specialty Print Communications as EVP, Marketing through strategy, planning and new product development. With a rich background ranging from sales and marketing to operations, quality control and procurement, Dustin takes a wide-angle approach to SPC