Assessing Your Strengths and Weaknesses
Okay, you should have the hang of it.
Now make a strengths and weaknesses analysis for your company, and then do the same analysis for your three most active competitors. These are the companies that you run up against most often. You should know enough about those competitors to write an insightful, good lists. If you don’t, shame on you!
Now, while you think about all these strengths and weaknesses, get out there and sell something!
Next week, you will begin to develop sales objectives based on your assessment of your strengths and weaknesses.
A Year of Selling Profitably
By Harris M. DeWese with Jerry Bray
Employ techniques and tools that turn weekly sales meetings into energetic learning experiences, resulting in a more enthusiastic, more motivated, and more effective sales force. Understand how these techniques and tools required to build successful marketing, sales and, ultimately, profits, will help you achieve “A Year of Selling Profitably.” Click to order a copy.
Harris DeWese is the author of "Now Get Out There and Sell Something." He is chairman/CEO at Compass Capital Partners and an author of the annual "Compass Report," the definitive source of info regarding printing industry M&A activity. DeWese has completed 100-plus printing company transactions and is viewed as the preeminent deal maker in the industry. He specializes in investment banking, M&A, sales, marketing and management services to printers.