Ask Questions - Getting Better Results from Cold Calls, Part II

Last week, FEI sales leader Zoot gave young salesman Ganymede a tip for more effective cold calling. This week, Zoot advises his apprentice on another cold calling strategy. Remember, fire = print.

Zoot and Ganymede were dining on a delicious gyro lunch at Demeter’s Café.

“Loved your tip about researching a prospect before cold calling,” Ganymede said. “What else you got?”