
By
T.J. Tedesco
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Last week, FEI sales leader Zoot gave young salesman Ganymede a tip for more effective cold calling. This week, Zoot advises his apprentice on another cold calling strategy. Remember, fire = print.
Zoot and Ganymede were dining on a delicious gyro lunch at Demeter’s Café.
“Loved your tip about researching a prospect before cold calling,” Ganymede said. “What else you got?”
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- Business Management - Marketing/Sales

Very much alive and now officially an industry curmudgeon, strategic growth expert T. J. Tedesco can be reached at tj@tjtedesco.com or 301-404-2244.
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