Are Your Customers Giving You the Time of Day?
DanZarrello.com surveyed 1,400 blog readers and found that most blogs are read in the early morning, either supplementing newspaper and magazine reading or replacing them to a degree.
• Social Media
Another study by DanZarrella.com surveyed Facebook Sharing by day of week and found that heavier usage times were at the end of the week, particularly on Friday and Saturday. This is probably due to people’s interest to socialize over the weekend while relaxing, as opposed to working in an office during normal hours.
Twitter.com reports heavier usage at the end of the week—Wednesday through Saturday—than earlier in the week for both Tweets and reTweets.
The pattern of the heaviest day/time usage among all ages for business takes place during the 9 a.m. – 5 p.m. timeframe for email/SMS and voice calls, whereas evening hours are used for social-marketing platforms that leverage apps and website browsing.
By taking such information together, you can formulate the best times of day to market among your customers with a thorough understanding of their media consumption. To get your timing right, it’s critical to understand there is no “one-size-fits-all” marketing program. Instead, you need to interact with your customers to find out what their preferences are and market accordingly.
Tom Wants To Hear Your Branding Issues:
Tom Marin, Managing Partner of MarketCues, wants to hear from you! Follow MarketCues on Twitter for branding and social media tips - as well as the latest trends. Tom also welcomes emails, new LinkedIn connections, calls to 407.330.7708 or visit www.marketcues.com. How can he help solve your branding issues?
Note: If you are a printing company or product/services company serving the print-media market, and would like to be considered for a feature in this blog, please contact Tom Marin for an interview.
Tom Marin is the Founder and President of MarketCues, Inc., a national consulting firm. He has worked for some of the world’s largest corporations and middle-market firms. Tom’s focus is to help CEOs drive their strategy shifts and strategic growth programs. Follow MarketCues on Twitter. Tom also welcomes emails new LinkedIn connections or calls to (919) 908-6145.