Are You Talking With Your Customers or At Your Customers?

Raising Alumni Funds with Variable Data
See how Virginia Tech reduced package cost and increased response rates and revenue by using variable data.

When it comes to direct mail marketing, personalization matters. According to data and mailing firm Melissa Data, a personalized color mailer results in over three times the response rate of generic direct mail. However, the benefits of personalized direct mail do not stop at an increased response rate. A careful marketing campaign that uses personalization tools can reap rewards over the long-term, as well.