Are You New to Direct Mail? Advice from the Experts!
The final blog in this series about the challenges of today’s direct mail industry speaks to every newcomer to this world. We asked our industry experts just what advice they would pass along to those who are just starting out in direct mail marketing today. Jeanne Combos, Director of Annual Appeals at the Catholic Diocese of Arlington; David Griffiths, Production Director at Siquis, LTD; and Amy Moorman, Communications and Board Activities Coordinator at Dental Trade Alliance, all gave varying reasons why, but they resoundingly responded with one voice. . .
“Communicate with your direct mail production company.”
Partner with someone who would be willing to let you see how things work and what the steps are. You need to understand the process to be able to benefit from it. Remember that direct mail is not the whole solution, but is an integral part of the mix.-David Griffiths, Siquis, Ltd.
Make sure you are communicating with your direct mail production vendor. Create a partnership with a vendor and ask questions; your vendor really does want to help you out. I’ve learned so much from working with my client service representatives, like how the equipment works, the workflow of my project, and especially time frames. This helps with organizing and prioritizing your projects. -Amy Moorman, Dental Trade Alliance
We would like to thank our direct mail industry experts for giving us their time and considerable experience to address the questions. It’s worth noting that regardless of the organization they represented, all shared similar challenges and found similar solutions.
To read this article in its entirety, visit us online at www.euservices.com/NI.
For additional tips to help you meet the challenge of planning your next direct mail campaign, download EU Services’ free resource, Planning for Success: A Guide to Planning a Direct Mail Campaign for Your Organization.