Facebook
Facebook
Twitter
Twitter
LinkedIn
LinkedIn
Email
Email
2 Comments
Comments
I have written before on the importance of intelligent pricing and its impact on profitability. A question I often get is, “Should I announce a price increase?” My answer is, “No.”
Why would you want to? Why call attention to a price increase and invite questions or shopping around by clients?
Don’t get me wrong, I am not suggesting that you need to apologize or hide the fact that you must increase prices to keep up with inflation. On the other hand, you don’t need to raise the “red flag” either. Certainly, if you have a fixed or contract pricing with a customer, you would be required to inform that buyer, but that does not apply to the bulk of business for most of us.
2 Comments
View Comments

Carl and his wife, Judy, owned and operated their own successful Allegra franchise for nearly 20 years before selling the $2.3 million operation in 2003. He is a PrintImage International/NAQP Honorary Lifetime Member and was inducted into NAPL’s prestigious Soderstrom Society in 2010 in recognition of his contribution to the industry.
Related Content
Comments