Accordion with Rolling Belly Wrap Response Card: 60-Second Fold of the Week
Here's a spectacular physical invitation for a virtual fundraiser! From Susan Boettner of Stensland Design in Marina, Calif., this beautiful and budget-friendly event invitation was designed to promote a VIRTUAL fundraiser and online auction for client Ganna Walska Lotusland botanical gardens.
The simple, accordion folded invitation is wrapped with a rolling "palm frond" that serves as a belly band and, when unraveled, is also the response card! Printed by JANO Printing & Mailworks and sent in a beautiful translucent envelope, this invitation is a refreshing, tangible solution that truly stands out in these days of digital overload.
How was the Accordion with Rolling Belly Wrap Response Card produced?
Folding Style: Accordion Fold / Roll Fold
Design: Stensland Design / Marina, Calif.
Production: JANO Printing & Mailworks
Client: Ganna Walska Lotusland
Size: Folded (accordion): 8.25x5.25˝, Flat: 8.25x21˝; Folded Belly Band: 3x5.5˝; Flat 3x21.5˝
Paper: 80-lb. Finch Fine Ultra Smooth Cover Bright White; Envelope: Glama Natural Announcement A9 Clear
Printing: Printed 4/4 Offset on a Heidelberg XL75 press
Finishing: Score, Fold
Budget Rating: Low – Moderate
Trish Witkowski is Chief Folding Fanatic at the online community foldfactory.com. She holds a bachelor of fine arts degree in graphic design and a master of science degree in Graphic Arts Publishing from Rochester Institute of Technology's School of Printing Management and Sciences (now the School of Print Media).
An award-winning designer, Trish held the position of creative director for a Baltimore-based agency for six years, and has taught design and desktop publishing at the college level. She has a specialized expertise in the area of folding and is the creator of the FOLDRite™ system, a 2004 GATF InterTech™ Technology Award winner.
Trish frequently publishes articles for graphic arts industry publications, and has written three books on the topic of folding: A Field Guide to Folding, Folding for the Graphic Arts: A Teacher's Handbook, and FOLD: The Professional's Guide to Folding.