A Wake Up Call for all Printers! CMOs Declare 2013 the Year of Digital

A new CMO Council Study reports the following:

• 60% of CMOs think their digital strategies lack innovation
• Fewer than one in five CMOs think their organizations are any good at digital marketing
• 60% say they will be making agency changes this year to address a lack of innovation and dearth of value-added thinking from their outside partners
• Half plan to hire new talent this year, with digital operations a priority

What an opportunity for your company!

Or maybe…it could be bad news if you are one of the companies they are working with that isn’t relevant or providing the innovation they seek?... Read more »