A Good Marketer Is Always Researching
This paradigm shift gives organizations an enormous opportunity to take charge of their brands using blogs, YouTube, Facebook, Twitter and the many other online platforms to engage your customers and prospective customers. However, it has also provided the opportunity to overspend in some areas and underspend in others, in terms of budgeted time and dollars.
Here are a few tips to keep in mind while leveraging your foundational market and customer insights:
- Use a clear call-to-action proposition.
- Provide client success stories.
- Provide two layers of information: overview and detail, not necessarily together or on the same page.
- Employ high-quality images throughout all of your inbound and outbound marketing.
If you focus on the right strategy that your customers will respond to best, you’ll develop a winning marketing formula. Yes, your total marketing budget is important, but how your customers and prospects engage with your products or services across channels is the key issue.
Research shows that for everyone in the developed and linked-up world, the products they select must both meet their needs and be easy to use. Therefore, determining the right customer engagement strategy will pay dividends for years to come.
Tom Wants To Hear Your Branding Issues:
Tom Marin, Managing Partner of MarketCues, wants to hear from you! Follow MarketCues on Twitter for branding and social media tips - as well as the latest trends. Tom also welcomes emails, new LinkedIn connections, calls to 407.330.7708 or visit www.marketcues.com. How can he help solve your branding issues?
Note: If you are a printing company or product/services company serving the print-media market, and would like to be considered for a feature in this blog, please contact Tom Marin for an interview.
Tom Marin is the Founder and President of MarketCues, Inc., a national consulting firm. He has worked for some of the world’s largest corporations and middle-market firms. Tom’s focus is to help CEOs drive their strategy shifts and strategic growth programs. Follow MarketCues on Twitter. Tom also welcomes emails new LinkedIn connections or calls to (919) 908-6145.