Change Is Constant; Profit Is Fleeting!
A key component of your future success involves your understanding and accepting those trends that will make you more productive, more profitable, and more attractive to your future prospects. This understanding should be in your DNA. What may not be in your DNA is the second strand of this understanding, which involves recognizing the needs of the end market, not your direct clients but the ones to whom they are selling their products and services.
McKinsey & Company and others have released a series of white papers that outline the changes expected over the next 30 years. Most focus on consumer changes, and some on business needs. A key message of the papers is that, in the end, our economy is driven by consumer sales, which in turn, drive business. This is not always true, but true enough.
To base your future on change is, of course, good, but to base your future on change underlined with profit is even better. Base your marketing/communications plan and program on these defined goals — change and profit — and you are perhaps 25% of the way there.
Help is on the way: Need help to get your year off to a positive start, call me at (917) 597-1891 or email me at firstname.lastname@example.org
Thad Kubis is an unconventional storyteller, offering a confused marketplace a series of proven, valid, integrated marketing/communication solutions. He designs B2B or B2C experiential stories founded on Omni-Channel applications, featuring demographic/target audience relevance, integration, interaction, and performance analytics and program metrics.