8 Tips on How to Stand Out at a Trade Show
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kellyglass
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There is an art to creating large-scale trade show exhibits, but it can be just as difficult to create displays for small- to medium-sized businesses, when every inch of space counts.
Many conference attendees do not have a lot of time to spend in the exhibit hall and may not be interested in stopping for anyone (unless you're featuring a great giveaway, candy or beer!). Plus, depending on the venue, there are likely to be dozens or even hundreds of other companies vying for their attention.
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