8 Tips on How to Stand Out at a Trade Show
There is an art to creating large-scale trade show exhibits, but it can be just as difficult to create displays for small- to medium-sized businesses, when every inch of space counts.
Many conference attendees do not have a lot of time to spend in the exhibit hall and may not be interested in stopping for anyone (unless you're featuring a great giveaway, candy or beer!). Plus, depending on the venue, there are likely to be dozens or even hundreds of other companies vying for their attention.
Here are some tips to help you maximize your impact when creating a ten-foot exhibit.
1. Choose the Right Hardware
With a smaller booth, chances are that you are not paying to have someone else set up your exhibit (such luxury!). Therefore, the smart option is to select hardware that is fast and easy to put up and is also light for shipping but sturdy. This is not difficult, as there are quite a few options available today. Affinity Express has two exhibits that each take about five minutes to set up, from unpacking and securing the hardware to hanging the visuals. Although I can't exactly drag an exhibit across McCormick Place myself, the booth is light enough that it saves money on shipping compared to one or more cases weighing hundreds of pounds.
Before you start designing your graphics, be sure you have measurements from the manufacturer and adhere to those specifications.
2. Stop Traffic
Large exhibits have scale and height on their side, but you can use color and contrast to your advantage in a ten-foot space. Graphics should be bold to catch the eye: think bright blue on yellow, vibrant oranges, fluorescent greens and so on. They should also be large enough to be seen clearly from a distance of 10-20 feet outside the booth.