7 Ways to Stand Out in a Crowded Printer World
Things to consider as 2011 approaches:
Think about the talent you have on your team. What could you leverage to be different? What niche is not filled right now that you could dominate? If you don’t know where to start, conduct a 2011 planning survey with your customers, probe a little and uncover your Purple Cow or “Purple Cow Candidates”.
It is important to choose one thing, do it well and carve out your space as the “______ Printer.” Now you just need to fill in that blank, execute the plan and have fun doing it.
Good luck in 2011.