7 Copywriting Blunders in Direct Mail Fundraising

Creative direct mail can be an effective means of fundraising for your organization, but it has to be approached a certain way. You can't just sit down and write a letter requesting donations -- that's the best way to get your message sent through the shredder. Approaching individuals and organizations to request money is a subtle dance that needs to be executed smoothly and intelligently if you want to maximize your results. And just as with any dance move, one of the biggest keys to success is avoiding mistakes.