5 Steps to Ensuring Quality Through Training
With clients being half the world away, as distant culturally as they are physically, this is a challenge we deal with every day:
How do we ensure that our people deliver quality designs, every single time?
When I asked one of our associate managers for training how she thinks quality becomes ingrained into organizational culture, she said:
"Training has to be taken very seriously. We have to bridge the resources we get and the expectations of the client with training. Not merely classroom training, but on-the-job training has to be handled sensitively, so that best practices are shared."
Here's how we do it.
Communicate Performance Expectations
To understand the type of training programs we need to create, we have to start with the performance expectations of each position. During the recruitment process, we provide employees with a clear set of specific expectations and standards. Their job responsibilities and duties are outlined and explained to show them where they will fit in the overall Affinity Express structure. Once the employees are on-board, specific training programs focusing on providing the best service and highest-quality products to our clients are delivered, customized for various roles. Finding, recruiting and retaining talented employees and giving them the training structure and tools they need to perform at their peak is important.
Training doesn't mean we merely encourage people to follow rules. At a design company like ours, nurturing creativity and heading it in the right direction is a key part of training.
"We recruit people based on creativity as well as knowledge of the software," says our associate training manager. "The main aim for Affinity Express is to meet and exceed client expectations and that's when creative designers play a big role."