5 Steps to a Prosperous and Happy 2012...
...if the Mayans are wrong.
I heard a very interesting story on the news the other day about “magic bullets.” The report was about single industry towns like Detroit, and how car manufacturing was the magic bullet that made the Motor City a powerful and relevant town decades ago.
To make a long story short, I don’t believe in magic bullets. There is no ONE thing you can do, buy or become to make your business a thriving enterprise. The past is the past, and today is now. So, let’s reflect on real and relevant ways for you to make positive changes to your business this year.
WORK HARD—Simply put, you gotta kick it into high gear this year. That means no messing around on Facebook, no Angry Birds, and no long lunches with friends.
Until you are where you want to be, it’s nose to the grindstone time. Show up for work each day knowing what you are going to do and how. Stay focused, be disciplined, and work harder than you have ever worked before. If you usually make five calls a day, make six. If you see two clients a day, see three.
SET GOALS—What is your revenue goal for 2012? If you don’t have one, you need one. Your goal should be set with an eye on last year, but be looking to the future.
I always start with income. How much money do you want to make this year? How does that translate into monthly revenue targets? What is your average sized account? How many new accounts do you need to reach your goals?
If you can’t answer those questions, you need to sit down right now and do some assessing and calculations. Your work means nothing without vision and planning. Get on it!
Blogger, author, consultant, coach and all around evangelist for the graphic arts industry, Kelly sold digital printing for 15 years so she understands the challenges, frustrations and pitfalls of building a successful sales practice. Her mission is to help printers of all sizes sell more stuff. Kelly's areas of focus include sales and marketing coaching, enabling clients to find engagement strategies that work for them and mentoring the next generation of sales superstars.
Kelly graduated from the University of Michigan with a degree in Political Science and, among other notable accomplishments, co-founded the Windy City Rollers, a professional women's roller derby league. She is also the mother of two sets of twins under the age of ten, so she fears nothing.