5 Steps to Effective Success Stories

One of the best ways to communicate the power of your company's technology is showing how customers are using it to solve business challenges. This is done using written or video formats that describe how a customer uses a given technology. Whether you call them success stories, case studies or application briefs, every vendor—and a growing number of print service providers—has a few of these on their websites. Too bad many of them don’t work very well.