5 Digital Printing Design Tips
Digital printing presents some unique challenges when it comes to design, but with some basic design conderations, you can create jobs destined for digital printing that look great and fly through production! Learn about the software tools and best practices for dealing with color, transparency, PDF creation, variable data and more at my hands-on Mac lab at PRINT13® in Chicago, IL titled Digital Print Design: 20 Top Tips 'n Tricks. Here's a sneak-peek:
1. Always color correct images in the RGB color space
When images are converted from RGB to CMYK, you lose color information—a lot of it. As a result, you (and Photoshop) have fewer colors to work with, or average, when attempting to make color changes to an image. Also, when images are converted from RGB to CMYK, you’re creating the black separation and reducing the amount of CMY in the image at the same time. Depending upon how much CMY is eliminated in the separation, it can be very difficult—or even impossible—to make color adjustments to an image.
2. Test your fonts
Freeware fonts are readily available for download all over the Internet. Some of these fonts can contains restrictions the prohibit PDF creation and printing–something you may not find out until you’ve finished designing your job.
Before you design your project, it is always best to test the font. First, activate the font on your system. Then create an InDesign or QuarkXPress document using that font. Finally, export the page and try to create a PDF. If the PDF is created without any warnings, then the font can be embedded.
3. Avoid large solids
While lithographic presses have the ability to reproduce solids evenly, toner-based devices have a tendency to mottle, show unevenness, or even banding. This is because ink and toner are radically different materials. When toner is applied to paper, it is dry. Toner is not actually absorbed into the paper fibers, instead, it is fused to the sheet using both heat and fuser oil, creating a bond. Consistency lies in how evenly the toner was applied to the paper, and how evenly it was fused to the paper.