10 Reasons Why Printers Should Print Their Own Newsletters

Do you truly believe in the power of the printed word? If I were to judge by the number of printed newsletters I get from commercial printers or quick copy shops, I’d be forced to say “No.” (That number by the way, is zero printed newsletters from the more than 18,000 printing businesses with which we’ve had contact for over ten years.)

Ironically, I get numerous printed newsletters from online marketing companies and service providers. Google, the king of online, even sends me printed mail on a regular, frequent basis. Let’s throw in the monthly printed word from CPA’s, my chiropractor, church and several trade associations. The silence from the printing industry is deafening, to borrow the cliché.

The evidence that printed newsletters work is compelling and their popularity is testament to their ability to beef up the bottom line in any industry. Here are 10 ways a newsletter works for your business.

Establishes you as an expert.
Whatever your area of printing expertise, you ARE the expert for your customer. That’s why they picked you. After all, don’t you work on your specialty 50 to 60 hours a week or more? Thousands of hours per year over many years gives you a field of knowledge that no one else has. A printed newsletter reminds your customer of your singular expertise.

Keeps you in the customer’s mind.
Buyers are ready to buy when they're ready to buy. If you are in front of them on a consistent, regular basis, the chance of them thinking of you when they are ready to take action increases significantly.

Bonds you to your customer with your unique, personal communication.
People buy from people. The more they know, like and trust you, the better the customer relationship. They are more apt to try something you recommend.