10 Marketing Books to Add to Your Holiday Gift List
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kritiadlakha
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Books make fantastic gifts but it is tough to choose the right ones. To help you narrow the choice down for the marketers, customers, partners and vendors on your list or even for you, these are our favorite marketing books.
1. Youtility: Why Smart Companies Are Helping, Not Selling
As Jay Baer discusses, “The difference between helping and selling is just 2 letters. But those letters make all the difference. Your company needs to become a YOUtility. Sell something and you make a customer. Help someone and you make a customer for life.” The book advocates a marketing strategy that creates devoted customers by providing something to them which is genuinely and inherently useful.
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