In this episode of Printing's Alive, Warren Werbitt chats with Julie Watson from Ultimate Tech about the evolving world of printing technology. They delve into imposition, finishing automation, and the challenges of adopting new tech. Topics include attracting younger generations, balancing customization with cost, and overcoming resistance to tech investments. They discuss automation's role during COVID, tackling labor shortages with AI, and solutions for small shops. Werbitt shares his automation journey, touching on strategic planning, past challenges, and choosing the right software vendor. The episode wraps up with insights on embracing change, capital investment, and the importance of training and vendor support.

00:00 Introduction and Guest Welcome

01:16 Julie Watson's Background and Company History

03:05 Automation in Printing: Benefits and Misconceptions

04:57 Overcoming Resistance to Change in Printing Industry

07:54 Tailored Solutions for Different Sized Print Shops

20:52 The Importance of Automation and Employee Retention

26:22 Low-Hanging Fruits for Small to Medium Print Shops

28:53 Understanding the Cost of Automation

29:53 Entry-Level Automation: Getting Started

30:32 The Benefits of Automation

33:20 Challenges and Strategies for Small Businesses

35:09 The Importance of Automation in the Print Industry

48:36 Future Trends in Automation

56:47 Final Thoughts and Advice

To watch the video version of this podcast, click here.

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