Trish Witkowski of Foldfactory has partnered with the online printer Smartpress.com to bring to market a line of Designer Folds for marketing collateral, advertising, and events. The launch of the Designer Folds line at Smartpress also led to a new Foldfactory website.
This week's 60-Second Super Cool Fold of the Week highlights a circular-shaped Mercedes brochure printed by C.J. Graphics of Mississauga, Ontario. Beautiful paper and print techniques, combined with unique half-tulip folding make the legendary Mercedes hood ornament collapse into a gorgeous, folded brochure with a curious perimeter shape.
Following the success of the annual Publishing Executive Symposium, this year Ricoh decided to host the first annual Marketing Innovator Symposium in Boulder, Colo., with a focus on bringing together printers, marketers and brands to discuss the ins and outs of today’s, at times challenging, marketing landscape.
This week, we're sharing a fun racing-themed pop-up invitation – and we're dissecting it for you, too! This clever and personalized invitation from FCL Graphics in Harwood Heights, Illinois, was designed to draw a crowd for their Customer Appreciation Day event. You'll be impressed with the way it works, and with the production efficiencies that made it all possible.
Trish Witkowski, Chief Folding Fanatic, Foldfactory, discusses her 400th episode of Fold of the Week and what it means to her to be selected as the 2017 Girlie Award Winner by the Girls Who Print. Witkowski also discusses some of the most innovative techniques that she has seen, the industry focus on finishing and automation and the ability to do really creative things quickly and efficiently.
Both workshops will take place at Heidelberg USA’s North American Print and Packaging Technology Center (Tech Center) in Kennesaw, GA.