Ryan Sauers

Ryan T. Sauers spent 16 years leading printing, graphics and visual communications-related companies before founding his independent consulting firm, Sauers Consulting Strategies in 2010. Ryan is President/CMO of the firm that works with (the front end) and growing the top line of a variety of organizations in this and related industries.

Key focus areas include: executive coaching, personal branding, leadership and communications development, sales training, marketing strategy, negotiation/conflict resolution skills and organizational change. Sauers is a frequent national speaker and columnist. Sauers has been recognized as one of the top 80 CMO’s in the world and achieved the rigorous Certified Marketing Executive.

Sauers is an adjunct university professor teaching leadership, marketing and communication courses to aspiring and current business leaders. He is a Certified Myers Briggs, DiSC, and Emotional Intelligence Practitioner (one of the few in U.S. to achieve all rigorous human behavior certifications.)

Sauers is working on his Doctoral degree in Organizational Leadership and hosts a weekly radio show in Atlanta (Marketing Matters). Sauers is author of the best-selling books "Everyone is in Sales" and "Would You Buy from You?"

More info at: RyanSauers.com

This week, I have an example of the confidence, not cockiness, it takes to be successful in sales. Take a cornerback in football. The cornerback, like a salesperson, is an island on to themselves. This means it is a lonely position.

How does your voice-mail sound when people listen to it? Go ahead and listen to yours. Does your message sound the same as everyone else’s OR is it unique? Remember that the title of this blog is Perception Is Reality, and the way people perceive your v-mail (for them to leave a message on) is their reality.

Many of the greatest communicators possessed strong passion as part of their communications strategy. This is why people were so eager and willing to follow them. Right? Along the same lines, are you passionate about graphic arts industry sales? I mean, are you in love with it?

It seems that everyone or every company I speak to in the printing industry is facing the same concerns, questions and fears. Tough times call for creative, well-planned and confident strategies. Many of the questions asked in this week's blog post, can be addressed through three components known as assessment, challenge and support.

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