InfoPrint Solutions Company, the joint venture between IBM and Ricoh, and the Chief Marketing Officer (CMO) Council today announced that they will launch a six-month milestone research initiative to determine key areas of optimization and opportunity and develop best practices for leveraging and maximizing loyalty programs.
InfoPrint Solutions Co., a joint venture between IBM and Ricoh, today announced it has successfully implemented a colorful, customized and targeted marketing campaign for one of the top US cable operators. This was set up via the independent consortium, the Chief Marketing Officer (CMO) Council, under the Council’s Routes to Revenue project. T
InfoPrint Solutions Co., a joint venture between IBM and Ricoh, today announced that Best Western International, the World’s Largest Hotel Chain®, has successfully grown awareness for its own branded credit card, and increased revenues through incremental bookings via implementation of a TransPromo pilot. The scheme replaced inserts previously included with the program statement, with personalized and targeted promotions on quarterly rewards statements, sent to a segment of Best Western Gold Crown Club International rewards card customers in North America.