Jesse Miser

BY CHRIS BAUER Although it may not be as flashy as a star-filled TV commercial during the last episode of "Survivor" or halftime of the Super Bowl, many companies are finding refuge from high advertising costs in a weakened economy by going a more traditional and cost-effective route—newspaper inserts. In a recent Wall Street Journal article, Livonia, MI-based Valassis Communications, a leading printer of coupons and newspaper inserts, reported it is reaping financial benefits from the slowing economy. As advertisers look for ways to lure customers into their stores with sales and other ways to save, Valassis is providing much of the printing of

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