Harris Fogel

EVERY YEAR, hundreds of printing companies around North America—indeed, around the world—confer with customers and designers on which pieces should be entered in the scores of contests held each year by industry associations, publications and manufacturers, just to name a few. Undoubtedly, more than one contest entrant has been left shaking his or her head as to why a given submission did not garner a greater prize or even any recognition at all. After all, the customer, designer and printer took great efforts in making the final product a smashing success. So why does a printed piece fall short, while another cops the blue

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