Dan Avida

Variable data printing is a remarkable tool—especially in direct marketing environments—for pulling individuals into a subject, a theme, a sales pitch. Imagine the value of producing documents rich in custom-organized, image-intensive designs, fully personalized for each recipient. While the on-demand printing systems at today's digital printing houses and high-end commercial sites are actually delivering these personalized prizes, the real enablers of this growing marketing phenomena are the software packages. As a starting point, let's take a look at EFI's Fiery FreeForm variable data solution. Now available with the Fiery ZX line of color servers, FreeForm enables customers to use their existing workstations (PCs, Macs