Chris Harrold

BY ERIK CAGLE Selling paper for the on-demand digital printing environment is even more lucrative than hawking millennium wares. But long after the last can of Spam has been devoured from Y2K survival kits, the market for digital printing grades will be bustling. The growth of digital printing, a process that envelopes entire workflows, has been well-documented, and paper mills and their distributors are continuously jockeying to reap the benefits of this constantly growing niche. Choices abound, calling for a sophisticated and calculated approach to choosing the bread for your digital printing butter. So many choices, so seemingly little difference among them. Robert Hieronymus, market manager