Partner with a Wholesaler to Supercharge Your Revenue
It’s happened to all of us: we spend incredible amounts of time and energy trying to ensure the “perfect” outcome in an effort to control the business. Sound familiar? You’re afraid to give up too much control – whether it’s in hiring, the project details or the daily operations. You’re fortunate, though. You have one employee in particular you can count on to deliver every time. It’s someone you trust implicitly. She rarely, if ever, makes mistakes. You are very comfortable with her calling the shots when necessary, and you completely trust her judgment. You see her value and you recognize that she is more like a partner than a direct report. Now, imagine that employee is Stouse, a wholesale printer.
Just think about the relief you must feel when you know you can count on someone else to help you shoulder the burden of running a business and delivering quality products to your clients. Similarly, a great wholesale printing partner should be viewed as a valuable and indispensable employee. You should not be worried, concerned or apprehensive when handing your client’s work over to a wholesale printer.
Real-world example: A commercial printer was turning away orders they could not produce in-house because they believed it was too risky to outsource. Then it happened: they lost a key client who had been with them for years, to another printer. The competitor was able to fulfill all of the client’s printing needs. Not only did this commercial printer shift its long-term strategy by focusing on sales, but it also decided to outsource work it could not produce in-house. This business strategy helped the company retain clients and find new ones. This change quickly added over $100,000 to their top line.
For more than 40 years, Stouse has been perfecting its craft — creating partnerships with its resellers that are built on trust. Trust that was earned by a customer service team that cares about their reseller’s reputation, so they help ensure their print projects are successful by asking the right questions and ensuring no detail is missed. Trust that was earned by delivering high-quality products on time, so the reseller could have peace of mind that its customers would be happy. And trust that was earned by treating its resellers not as transactions, but as business partners. Stouse made a decision early on to allow this view of its customers be what guides and drives them.
As an award-winning specialty printer of wholesale decals, magnets, roll labels, signs and plastic products (walk the halls of the 180,000 square foot facility to see dozens of industry awards), Stouse is intimately aware that what it does for its resellers is a direct reflection of the reseller in the eyes of its clients. There is no room for error. This is why, at every turn, they are committed to carefully managing and overseeing each aspect of the process to ensure an outcome that is precisely as it should be. The company leads these product categories in part due to its ability to deliver innovative solutions where others thought there were none.
Real-world example: A commercial printer wanted to be a ‘one-stop shop.’ They invested significant time and capital into printing everything in-house. They were so busy running the operation and investing time, money and energy into the production, that selling had been placed on the back burner. Sales eventually dried up and this approach caught up with them. Sales plummeted and the business needed a turn-around. A conscious decision was made to outsource a large portion of its production to Stouse and sell those products instead. As a result, the company has grown their top-line revenue 25% over the past two years.
Stouse consistently appears in Counselor‘s Top 40 Suppliers list and receives 5-Star and A+ ratings in leading industry associations — proof that its laser-focused approach gives reseller partners more than top of the line production quality, but confidence, trust, and unmatched value.
Nikkie Freeman, Chief Marketing Officer, and a fairly recent addition to the Stouse organization, has a fresh perspective. She says that when she came to Stouse she was struck by the personal responsibility that all employees place on themselves to ensure that every decision made is the right decision for their reseller and the reseller’s clients.
“For every person here, it’s a serious responsibility. Our employees embody the mindset of the reseller and understand that when you hand us a job, you are also handing us your reputation. Caring for and protecting that is as critical as the job itself. Stouse supplies superb and knowledgeable customer service and the quality assurance throughout the process in addition to the responsibility we take on when you hand over your project,” says Freeman.
The organization is capitalizing on what it does best…
- Top-notch customer service. Stouse goes to great lengths to ensure each employee is the right fit for the organization. They need to have the temperament, personality and drive to perform at their very best every time. The people Stouse hires are the type that tend to make a personal investment in their reseller partners’ success. Additionally, ongoing and comprehensive quality and process education is critical in anticipating and avoiding potential pitfalls and obstacles. It doesn’t stop there. A third of its employees have been with Stouse for more than 12 years — in other words, Stouse has experts working on behalf of its resellers.
- Industry-leading quality. Providing its reseller with superb quality products on every order is achieved through measured quality assurance steps that have been a refined throughout the company’s history.
- Superior value. Not only do their partners get a high-quality product, but the price that comes with that will pleasantly surprise them. An unwritten but often utilized Stouse motto — if they can find a better, more efficient, and less expensive way to produce your project, they will.
As a reseller and/or commercial printer, your time is better spent on generating client leads, nurturing relationships, finding solutions to your clients’ challenges, helping to develop new strategies and making key business decisions. You build your business and let that trusted and valued ‘employee,’ Stouse, prove to you that they have earned their worth.
For further information on developing innovative and quality solutions to your clients’ printing needs, please reach out to Chad Edwards, Business Development Manager, at 913-791-0669 or visit our website, www.stouse.com, to request a quote.