Paper and Packaging—How Life Unfolds: Behind the Groundbreaking Campaign [Interview]
By
ksmith@printing.org
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Life moves fast. Who has time for print? One new campaign is suggesting we all do—even if we aren’t aware of it.
Paper and packaging has been in competition with other media forms for quite some time now. Within our industry we know that printed paper and packaging products are viable and sustainable. But the real problem is convincing our customers of that.
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